Complete Visual ID for NEWONCE Radio spring programming. The Commission consisted of multiple rounds of talent photoshoots, 3D design of flower 3D generations and animated overlays as well as multiple flower animations completing the IDs aesthetics.

The process entailed calculating 3D forms from talent body forms and growing procedural flowers on each model. The art direction involved informed choosing of vegetation types to represent the personalities of the individual talents to fully reflect each unique radio show and it's host.

The animations are built using procedural particle systems meshing and populating them with the chosen growths. Artwork was delivered in specified ratios to facilitate media campaigns across social media platforms.